The name gives a hint on what Hôtel Amour is all about: The hotels in Paris and Nice stand for lodging adventures full of individuality, style, and quiet luxury. They have their own distinctive style, combining art and cutting-edge design with the sensuality that the name suggests: dark colors such as purple or deep red meet an interior that has been designed with great attention to every detail.
Not only do we share a mutual friendship with its founders, but we also share a sense of curiosity and the joy of well-designed, high-quality products – and meaningful experiences and adventures.
The idea of joining forces was an obvious one, especially since we have exactly the right product for the job:Wermut Negroni, the latest addition to our soap family, is a nod to the legendary drink that starts so many good nights. It smells refreshing but also tart and voluptuous, telling of wild nights and the splendor of the big city lights. And which city shines brighter than Paris?
So basically we’ve just connected the dots. Our soap. The Hôtel Amour look & feel. Together with their artistic direction, we have transformed this spirit into a soap bottle. Its design adopts key motifs of the Hôtel Amour identity, which guests might be familiar with, and will tempt all those who have never stayed there into a mental cinema. We'll leave it to your imagination. But one thing is sure: The Soeder x Hôtel Amour look is love at first sight.
That's why we are all the more excited about this soap, which will be available exclusively through the Soeder stores, the Amour Hotels as well as at Le Bon Marché Rive Gauche as part of their "X" exhibitions and as the only wholesaler worldwide. It's a thrill to join forces with the legendary French department store, founded in 1838 and considered one of the first in history. All of this makes Soeder x Hôtel Amour a ménage-à-trois of the most beautiful kind.
The bottle is strictly limited - but of course you can have it refilled, because like all our standard scents, Wermuth Negroni is available at over 100 refill stations throughout Switzerland. So if you buy now, you'll have an eye-catcher in your bathroom that will last for a long time.